What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation. As marketers, we’re tasked to create awareness, demand, and ...

This is the best newspaper column ever written. The best column ever? Does that sound a bit bold? This statement is an example of what is called “puffery.” Puffery claims are made in advertising and ...

When comparing puffery vs. false advertising, you'll find that the difference is between legal promotion and illegal marketing claims. Puffery is a legal way of promoting a product or service through ...

Dive into the fascinating world of marketing claims as we explore the legal distinctions between puffery and factual statements in advertising. This video breaks down landmark cases like 5-hour ENERGY ...

Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, ...

We’ve all seen them: advertisements that make claims that in no way can be true but are still approved for broadcast over and over again. Yes, these ads are lying to consumers, but companies do it in ...

So you're just weeks away from opening a to-go pizza joint – small enough to keep costs in check until you can afford to offer sit-down dining but large enough for customers to mingle and sip a soft ...

Big brands have built empires on slogans, declaring themselves the best among their competitors. These claims—glowing, subjective and impossible to verify—fall under what marketers call puffery. For ...

A federal judge has dismissed a proposed securities fraud class action lawsuit connected to Electronic Arts’ bungled rollout of the popular Battlefield 4 video game. But US District Judge Susan ...