Quantcast is tapping its deep ties to publishers by linking digital data signals to offline attributes like sales and TV viewership. The company is rooted in direct audience measurement and embeds its ...

Quantcast laid off just under 5% of its staff and implemented tiered pay cuts due to the economic impact of coronavirus. The salary cuts are tiered according to compensation level, with some employees ...

Changes in the use of the lowly cookie — a bit of software dropped into a browser that helps advertisers and publishers gather data on consumers’ web activity to better target ads — are having a tidal ...

NEW YORK, March 30, 2023 (GLOBE NEWSWIRE) -- Today, global advertising technology company Quantcast announces the appointment of Andrew Double as Vice President of Commercial, North America, leading ...

Another tech giant is under investigation in Europe for potential privacy breaches of the General Data Protection Regulation (GDPR), TechCrunch has learnt. The Irish Data Protection Commission (DPC), ...

SAN FRANCISCO--(BUSINESS WIRE)--Quantcast, a global advertising technology company, today announced the launch of additional modules for its free global educational program, the Quantcast Academy.

SAN FRANCISCO, April 5, 2018 /CNW/ -- Quantcast, which owns and operates the world's largest AI-driven audience behavior platform for the open Internet, today announced the appointment of Sam Barnett ...

Website publishers looking for free, web-based tools that provide user behavior and pageview data have a few places they can go. Unfortunately, all of them are at least partially inaccurate or flawed ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi, a leading provider of content monetization and marketing technologies that help businesses fuel growth, has announced the acquisition of Quantcast Choice, a ...

A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape, Konrad Feldman, Co-Founder and CEO, Quantcast... Feldman’s background was in analyzing data to detect financial ...

SAN FRANCISCO, Jan. 8, 2018 /PRNewswire/ -- Quantcast, the world's largest AI-driven audience behavior platform for the open Internet, today announced the appointment of Rob Horler as Chief Operating ...

Tumblr is announcing today that it has broken into the top 10 networks in the U.S., according to third-party measurement firm Quantcast. According to a post from Tumblr CEO David Karp, the site now ...