RATIONAL, the leading manufacturer of combi technology, is honored to share that the National Association for Business Resources has, for the sixth consecutive year, recognized RATIONAL USA as One of ...

Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...

A successful marketing campaign can kick-start your company's growth, while an unsuccessful one can cost you money and resources, and may even hurt you in your target markets. Getting it right is a ...

The iHexagon represents a new era in commercial cooking, seamlessly integrating steam, hot air, and microwave technology on every rack of the 6-half size unit. It offers unparalleled intelligence, ...

Is rational decision making inherently better than making decisions based on instinct? I was struck by this question during a presentation by Dr. Michael Etgen at our IBM Academy of Technology ...

Rational’s multifunctional cooking appliances have a significant presence in restaurants and community catering. Its granular strategy is focused on two cooking appliances used by professional ...

Making good decisions is not easy, and making the best possible (“optimal”) decisions is even harder. Instead, humans often use shortcuts and rules of thumb. From firm managers and policymakers to ...

Rationality is what keeps us sane in the messiness of life. Being able to stay rational through a difficult time, or just for as long as a simple argument, is a sort of safety vest we can wear to not ...