Research psychologists have investigated the topic of creativity for many decades and learned much about the creative process. Most of these studies, however, have conceptualized creativity as either ...

Back in 1978, agency Davidson Pearce created a launch campaign for a little-known margarine spread called Krona that pushed the product’s butter-like qualities. The brand quickly built up market share ...

What makes people think an AI system is creative? New research shows that it depends on how much they see of the creative act. The findings have implications for how we research and design creative AI ...