If you consider yourself a climate science supporter, you probably wouldn’t think simple exposure to a skeptic’s claim could shift your views. Our new research has produced worrying findings. Climate ...

Repetition effects in memory processing describe the changes in behavioural performance and underlying neural responses that occur when a stimulus is encountered multiple times. Behaviourally, ...

Watching sensationalized, people-pandering content can slowly erode your ability to tell right from wrong. Imagine scrolling through your social media feed, only to come across a news headline that ...

A repeated presentation of an item facilitates its subsequent detection or identification, a phenomenon of priming. Priming may involve different types of memory and attention and affects neural ...

If you consider yourself a climate science supporter, you probably wouldn’t think simple exposure to a sceptic’s claim could shift your views. Our new research has produced worrying findings. Climate ...

Citations: Nordhielm, Christie. 2002. The Influence of Level of Processing on Advertising Repetition Effects. Journal of Consumer Research. (3)371-382.

Ever noticed how the same beat can hit differently each time you hear it? That’s the magic of repetition. It's not just doing something repeatedly; it’s turning it into something new. Whether it's a ...