Getting into the Christmas spirit too early is a no-go (at least in my books). But, as soon as Halloween is over, it’s absolutely fair game. Now that November has begun, it’s official – Christmas TV ...

If it ain’t broke, don’t fix it it is a thrifty motto to have. After the tear-jerking success of getting Roald Dahl’s Big Friendly Giant involved last year, Sainsbury’s has returned to its 2024 format ...

The partnership will see the BFG appear across TV, billboards, social media, PR, in-store tannoys, streaming platforms and digital out of home advertising. Sainsbury’s has once again captured the ...