The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...

Your company's marketing plan serves as a blueprint for all marketing activities, from word-of-mouth to full-scale print advertising efforts. No matter how large or small your marketing budget is, you ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Opinions expressed by Entrepreneur contributors are their own. We’ve all heard the interview question, “Where do you see yourself in five years?” Marketers routinely take that question and apply it to ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

Marketing Workbook for Nonprofit Organizations---Volume One: Develop the Plan, Second Edition, by Gary J. Stern, describes a five-step process for nonprofit groups that want to create a marketing plan ...