SEGA and WildBrain's Sonic the Hedgehog licensing deals include notable collaborations with PUMA, UHU, Panini, and more.

In-game ads platform Gadsme has landed a three-year exclusive partnership with Sports Interactive’s Football Manager.

Sega made a loss of $23.2m as net sales fell to $552.6m in Q1. Free-to-play sales grew 5% Y/Y. Sega Sammy’s net sales fell to ¥81 billion ($552.6 million) in the first quarter of its 2026 fiscal year, ...

Sega’s Sonic the Hedgehog brand has partnered with Market Studios for a streetwear collection and with Steady Hands on a capsule collection of graphic tees. Market Studios and Sega have teamed up to ...

The Blue Star is a launch gift for Sega account members between September 21 and October 31 of 2025, to celebrate Sonic ...

Yakuza 3 is getting the Kiwami remake treatment, with Sega today announcing a new combo package that will also include a brand-new prequel campaign.

The Tokyo Game Show 2025 official site for Sega and Atlus is live and, while there are games we know such as the JRPG Persona 3 Reload, the companies will also feature four unknown, mystery games at ...

At the end of the month, gamers will be treated to the Tokyo Game Show, which is billed as Japan’s largest video game convention. With such a large audience in attendance and all the attention from ...