In-game advertising is uncharted territory even for brands that consumers associate with gaming. Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of ...

Never let it be said that video game companies don’t know how to have fun with their fanbases and properties. Whether it’s Microsoft, Nintendo, or Sony, each one of them has created things over the ...

Sony Interactive Entertainment has rolled out a new holiday 2023 marketing campaign for the PS5, showcasing popular games and teasing some “great” games to look forward to in 2024. The campaign kicks ...

[timecom-gdgt url=”http://gdgt.com/apple/iphone/4/” style=”full” float=”right”] Having been to things like E3 and GDC, I’ve poked and prodded ...

A new Sony Interactive Entertainment job advertisement has some fans convinced that PS6 CPU will likely be ARM-based. The job is for system software development, and will task the incumbent with ...

Sony Interactive Entertainment has released the PlayStation 5 holiday advertisement ahead of the launch of the PS5 Slim later this month. The advertisement is called "Feel it Now on PlayStation 5." ...

ABUJA (Reuters) - A blockbuster sci-fi movie which caricatures Nigerians as gangsters and cannibals and a Sony PlayStation advert which implies they are fraudsters have infuriated a government ...

The Sony AdEdge CoE offers a consultative model with flexible buying options and leverages Accenture’s analytics to give SMBs ...

Sony has patented new technology that will give the console-maker the ability to "suspend interactive content" to stream ads to players. The patent was posted by a NeoGaf forum-goer, who found ...

Sony Pictures Networks India and Accenture have launched the Sony AdEdge Centre of Excellence. This integrated platform aims ...

Sony Pictures Networks India and Accenture have introduced Sony AdEdge, a new platform aimed at giving small and mid-sized ...