Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

Sony Group (SONY) plans to spin off its TV and broader home entertainment hardware business into a global joint venture with ...

From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - even if the logo stays the same ...

Sony will stop making Bravia TVs on its own and hand control of its TV business to TCL under a new joint venture, while keeping the Bravia brand alive. Here is everything you need to know.

Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per cent stake. Here's what the deal means for both firms and the TV market.

Sony confirmed on January 20th, that it plans to sell a 51% stake in its home entertainment arm to TCL.

If you are one of those who turn their nose up at "Chinese TVs" while lovingly dusting off your Sony Bravia, you might want to sit down for this one. The days ...