The March 25, 2026, SBJ Marketing newsletter covers T-Mobile finally executing on its ABS sponsorship in MLB, three years ...

The United Football League (UFL) kicks off its third season this month and Tippie marketing students are using it as a ...

In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the beginning of building a fandom around players, teams, and leagues. ADWEEK's ...

The agreement will allow students to obtain degrees in the United States and Spain, with the opportunity to alternate online ...

ABU DHABI, United Arab Emirates--(BUSINESS WIRE)--Haier announced multi-year global partnerships with Liverpool Football Club and Paris Saint-Germain in the fall of 2025. By partnering also with ...

Marketing sporting events can be a tough task at times. For minor league baseball it’s even tougher. For families with limited disposable income, luxuries like sporting events are often the first ...

We are just days away from the most anticipated single sporting event of the year – the Super Bowl. Fans at this year’s Super Bowl will have plenty of legal options to place bets on the big game, ...

Our Sports Marketing focus is now in full swing, breaking down the biggest marketing opportunities, the best work, and everything else you need to know about the modern sports marketing environment.