With its deep cultural and linguistic ties to Latin America, Miami has become the sport’s U.S. hotspot, where the game is ...

Kenvue, which markets Tylenol and other health products, has launched a comprehensive global agency review, including media. In yet another example of how 2024 is shaping up to be a landmark year in ...

Sports marketing is one of the hottest fields in business right now. Here's who's hiring, where, and what they're paying.

July 17 (Reuters) - Global advertisers are hiring more female athletes to launch marketing campaigns ahead of the Paris Summer Olympics, a move aimed at capitalizing on recent record ratings for women ...

Opinions expressed by Entrepreneur contributors are their own. John Rowady, founder and CEO of rEvolution, has built a nearly 30-year career in the sports marketing industry. rEvolution, a global ...

Investors will zoom in on Nike's marketing plans for the coming year when it reports results on Tuesday, after several ...

Publicis Groupe has acquired Charlotte, NC-based Bespoke, a sports and entertainment marketing agency that was founded a decade ago by two Omnicom veterans Mike Boykin and Greg Busch. Terms of the ...