For decades, T-shirts, sweatshirts and other clothing under the Columbia Sportswear brand and clothing emblazoned with the Columbia University name coexisted more or less peacefully without confusion.

For decades, T-shirts, sweatshirts and other clothing under the Columbia Sportswear brand and clothing emblazoned with the Columbia University name coexisted more or less peacefully without confusion.

Infringement? Columbia Sportswear alleges that the shirt on the right is fine, but the one on the left causes confusion. (Columbia Sportswear Complaint) Have you ever seen someone wearing a Columbia ...

To receive the Vogue Business newsletter, sign up here. Adidas is adding a third label to its brand lineup. Sportswear, a fashion-forward line aimed at Gen Z, is the company’s first full collection ...