“No, no, no, no, man!” yells Tony Adame of Suavecito Pomade, barely containing his laughter. “Don't use that shot–ha, ha!” Adame, his brother Pete, and their business partner J-Bird stand along with ...

It’s been described as the dapper man’s best friend, found around Orange County and in international barbershops. Suavecito Inc., the Santa Ana-based pomade brand that’s spawned a growing line of ...

At the beginning of the pandemic shutdown, the owners of Suavecito, an Orange County-based pomade company, felt like their dreams of continuing their business were over. The date March 18, 2020, is ...

Eugene Cayetano caps bottles of hand sanitizers at the Santa Ana factory of Suavecito, which usually manufactures pomade and Chicano hipster fashion. (Irfan Khan / Los Angeles Times) In Santa Ana, the ...

Growing up off First Street and Harbor Boulevard in Santa Ana, the Adame brothers soaked in the custom-car, motorcycle, tattoo and barber culture of one of Orange County’s early Mexican American ...

For LRG’s latest collaboration, the brand pays homage to its hometown of Santa Ana, California by linking up with fellow hometown men’s grooming brand Suavecito. The collaboration sees a co-branded ...

Last year’s matte lipstick launch showed that Suavecita, the sister line to the Suavecito pomade empire, is not just a homegrown brand looking to sleek back pesky fly aways. The SanTana-based company ...