The NFL’s 2025-2026 season is days away from starting, but NBCUniversal has already scored an important touchdown. The Comcast-backed media conglomerate confirmed on Wednesday what has been one of the ...

Super Bowl 60 commercial infamy awaits with the 38th edition of USA TODAY Ad Meter. Here's an early look at what to know ahead of the rush.

Media company sees more demand than ever for the Super Bowl with 20% increase in digital investments led by Peacock When you purchase through links on our site, we may earn an affiliate commission.

Super Bowl ad prices are only going in one direction, and that’s up. According to a recent report by Bill Bradley in Adweek, NBC, the network that will broadcast the upcoming Super Bowl in February ...

Some say the racy Carl's Jr. commercial is more for buns than burger. — -- Carl's Jr. released its super-sexy Super Bowl commercial this week and the shock ad starring a scantily-clad model is ...

Giving perspective to how much the TV season depends on sports -- particularly the NFL -- NBCUniversal says it has sold 90% of its ad inventory in the football league's upcoming regular-season and ...

Nobody waits around when it comes to the Super Bowl. Not fans. Not players. And definitely not brands with deep pockets. Before a game had even been played this season, advertisers rushed and grabbed ...