Roblox, the massive gaming platform that mostly caters to younger gamers, has announced the launch of "Rewarded Video" ads, an ad format that allows users to opt in to watching ads in exchange for ...

Roblox's ads business has seen significant growth in recent months. In the company's Q4 earnings, ad revenue grew 35% year-over-year, indicating rising brand interest in the platform.

Roblox stock is on two IBD lists: IBD 50 and Tech Leaders. Follow Patrick Seitz on X, formerly Twitter, at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks.

For me, the great potential for Roblox as a company lies not in the ever-rising popularity of its platform, nor the appeal of ...