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Apple, Tim Cook and price increases

Apple To Raise Prices Due To Memory Chip Shortage, CEO Cook Tells WSJ

June 17 (Reuters) - Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.

· 9h · on MSN

Apple to raise prices due to memory chip crunch, Tim Cook says

· 7h · on MSN

Tim Cook Says Apple Price Increases Are 'Unavoidable' Due To Memory Crunch

· 8h

Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices

Price hikes could be coming to the iPhone, iPad, and Mac.

· 7h

Apple to raise prices due to memory chip shortage, CEO Cook tells WSJ

Outlook Business · 52m

Apple May Raise Product Prices As Chip Supplies Tighten Globally

· 2h

iPhone, MacBook Price To Be Increased Due To Chip Shortage

Technology giants are investing hundreds of billions of dollars into AI infrastructure, creating intense competition for DRAM and NAND memory supplies.

· 2h

Apple to raise prices as AI boom pushes up chip costs

· 2h

iPhone 18 Series Could Cost Much More Than Expected; Tim Cook Says Price Hikes Are Unavoidable

iPhone 18 Pro could cost as much as $1,399 and even Tim Cook can’t avoid the sting

Tim Cook has confirmed that price hikes are coming. As per a market analysis, the sticker price of iPhone 18 Pro could climb all the way up to $1,300.

iPhone Life

Apple Announces Major New Features in Tim Cook's Final WWDC

Tim Cook's swan song as Apple's CEO took place on June 8, in the form of the WWDC 2026 keynote address. The keynote broke from tradition by focusing almost entirely on new AI features that will span across devices rather than going through each new OS device by device.

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Tim Cook

Tim Cook is the chief executive officer of Apple and a member of its board of directors. Since succeeding co-founder Steve Jobs, Cook has led the company through a period of substantial expansion, establishing it as one of the world’s largest technology firms by revenue and market value.

Forbes

Tim Cook Has Bet On Nike But That Doesn’t Mean You Should Just Do It

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Apple CEO Tim Cook has made another significant purchase of Nike stock. (Photo by Nic Coury / AFP) (Photo by NIC COURY/AFP via Getty Images) Apple ...