TREASURE's "IF I" Becomes Fastest K-Pop MV Of 2026 To Hit 100 Million Views

TREASURE’s latest music video has soared past 100 million views in less than two weeks! According to YG Entertainment, on ...
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Treasure releases 'YELLOW' MV teaser ahead of comeback album launch

As the group Treasure approaches their comeback just two days away, they have released the teaser for the music video of the title track 'YELLOW' from their special mini album for the first time. YG ...
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Treasure films passionate "PARADISE" MV behind scenes despite intense heat

TREASURE, while continuing promotions for mini album 3 LOVE PULSE, once again captured fans' hearts with behind-the-scenes of the title track "PARADISE" music video. YG Entertainment posted '[LOVELY ...