If you or your kids are big fans of breakfast cereal Trix, you'll soon see a new face on the front of the box. General Mills says a Houston-based bunny named Cinnabun will appear on the new release of ...

GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the ...

What do Trix, Cookie Crisp, Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, and Reese’s Puffs have in common? A handful of things: They’re all types of breakfast cereal (duh), they’re all ...

Calling all cereal lovers … General Mills announced a new mini breakfast bundle offering items that pair with mini boxes of fan-favorite cereal. Various limited-edition kitchen items will be included ...

Launched by an advertising agency in 1993, you’ve seen got milk? ads plastered in magazines, comics, and other print materials — now they’re coming to the boxes of staple cereals like Trix, Lucky ...

For their cereal box debut, members of TOMORROW X TOGETHER are featured alongside iconic General Mills cereal characters and appear as cutout standees on each box General Mills has partnered with ...