Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn't ...
For most of the last decade, marketing culture was obsessed with virality. Every brand wanted ‘the moment.’ The breakout campaign. The clever tweet. The short video that racks up millions of views ...
PARIS, FRANCE - MAY 23: Close-up detail view of a blue turquoise fluffy Labubu monster charm doll, next to a yellow Labubu doll, on May 23, 2025 in Paris, France. (Photo by Edward Berthelot/Getty ...
What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. No one likes a boring ad. Anthony Potero, the YouTube creator with 1.9 million subscribers known ...
Consumers are quick to identify video ads made with generative artificial intelligence (AI) — and aren’t enthused about what they see, according to new research from NielsenIQ (NIQ). AI-generated ...
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