Google’s Search Off the Record podcast covered the topic of Core Web Vitals (CWV), noting that while it’s a ranking factor it’s not so important that improving it will improve search visibility. The ...

Google updates often drive fear into the hearts of every SEO and marketing team across the globe. The most recent update in July 2021 has certainly rocked everyone's world, yet the focus is still on ...

Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. Semantic HTML gives meaning and structure to web ...

Links have been an integral part of SEO since Google’s early days. However, recent comments from Google’s Gary Illyes have led some to believe that links are losing relevance. While links may not be ...

Google's Danny Sullivan said on Friday, "We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor." He added, "But to reiterate we look at many things not one ...

Google’s almighty search algorithm is one of our generation’s most heavily guarded secrets. Like the recipe for Coke before it, it’s been instrumental to the company’s ongoing success, even in the ...

A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors used by the search engines for ranking websites in search results. Why we care. This ...

Google's John Mueller said it again, he said on LinkedIn, "We've been pretty clear that Core Web Vitals are not giant factors in ranking, and I doubt you'd see a big drop just because of that." Google ...