The West Michigan Tourist Association announced its annual Lake Michigan Lighthouse Map and Circle Tour. How to see it.

MICHIGAN -- Before Michigan was marketed as “Pure” it was called a haven, a playground and an empire of tourism. Tourism campaigns do the heavy lifting of promoting a state’s identity, amenities and ...

Beyond the tourism industry's optimism is the worry that if tourists don’t turn out, billions of dollars could be at risk.

Kalamazoo County will host the 2027 FAI North American Hot Air Balloon Championship at Gull Meadow Farms, drawing international visitors and boosting West Michigan tourism. The event highlights the ...