With the rise of Twitter, we’ve also seen the rise of link shorteners (standard URLS take up too many characters). The king of the link shorteners right now is bit.ly, which is the default shortener ...

One of the most interesting companies in New York these days is bit.ly. The service seems simple at first: it a makes long URLs into shorter ones. But in doing that at scale, bit.ly channels massive ...

URL shortener and analytics service Bit.ly has been working on a new set of products, being referred to as “Bit.ly Now” internally, which will define the next stage of the company’s growth. The ...

When the world's 20 million or so Twitter users click links in their feeds, most of the time, they're routed through bit.ly's URL shortening service, like sands through an hourglass. By channeling ...

The popular link shortening service Bit.ly (which has billions of clicks on its links per month) has just announced that it will allow users to shorten links and automatically turn those links in to ...

Vb.ly, an URL shortener that didn't turn away risque Web addresses, falls victim to a judgment that it violated Libyan law. What's that mean for Bit.ly? Stephen Shankland worked at CNET from 1998 to ...

Just what the world needs, another URL shortener, right? Google seems to think so, and it’s now making its own Goo.gl service widely available to anyone — complete with tracking and statistics — for ...

CNET contributor Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a ...