Customer Relationship Management (CRM) is a major trend in marketing management. Put simply, Customer Relationship Management means maintaining strong and valued relations with individual customers by ...

In today’s digital world, data-driven customer analytics have become the heartbeat of modern businesses. Customers are engaging with businesses through digital channels while innovative technology ...

Everyone agrees that the signal-to-noise ratio in today’s digital marketing space is a serious concern. Consumers are bombarded with emails, ads, and promotions at a rate that once would have been ...

In March and April 2020, when the pandemic headwinds were strong, many predicted that companies would crumble, but we have seen many of these companies pivot, survive, thrive and accelerate growth ...

As someone who has conversations with businesses about digital transformation every day, I hear one question come up more than any other: Where do we start? It’s a deceptively difficult question to ...

This content has been created by the Finextra editorial team with inputs from subject matter experts at the funding sponsor. What is the true impact of artificial intelligence (AI)? How can AI ...

Rocket CRM has announced the deployment of a new automation framework within its Customer Relationship Management (CRM) platform. The update introduces deeper process automation, refined data ...