Celebrity fitness gurus first came to prominence in the 1980s thanks to the popularity of straight-to-video home workout programs. Notable names like Jane Fonda and Kathy Smith taught classes from ...

In 60 days, he lost nearly 40 pounds and got abs as tight as Ebenezer Scrooge’s pocketbook. Butte High graduate Quentin Case claims it isn’t crazy — it’s Insanity. Case, 25, will demonstrate how he ...

— -- The Federal Trade Commission says it filed deceptive advertising charges against a fitness marketing company for its claims that using its fitness product for three minutes was equivalent to ...

Exercise guru and infomercial star Tony Horton will be in Tucson today to lead a free group workout and promote the latest version of his popular P90X training program. The 60-minute workout will ...

We’ve all seen them. You’re up late at night when an exercise infomercial comes on the TV and promises to answer all your prayers about losing weight. You see people who have followed the program and ...

How do you roll out a sequel to the most successful TV infomercial-marketed home fitness program of all time? Surprisingly, not with a TV infomercial. Santa Monica’s Beachbody LLC in a couple of weeks ...

Discover how infomercials work, their benefits and downsides, and how they’re made. Learn how to spot exaggerated claims and make informed decisions.

Washboard abs, stain-free carpets, and the ability to dice a tomato with a playing card: Do these promises sound familiar? These are just a few of the claims made by some of the world’s most ...