Whether it’s on a shelf, on Instacart or an online shopping page, a brand needs to take advantage of every inch it has to ...

A German appeals court recently ruled that major social ad platforms may not suspend or deactivate accounts without notice.

Fraud continues to plague the online advertising ecosystem, including on connected TV, said panelists at CIMM East on Tuesday ...

Programmatic bidding algorithms aren’t always aligned with campaign goals, so agencies are creating algorithms tailored to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Forget puking rainbows. On Tuesday, Snap released sponsored AI lenses, a new generative AI ad format that users can interact ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Last month, gift and fruit sculpture delivery company Edible Arrangements launched Edibles.com, a marketplace for, you guessed, it, hemp-derived THC drinks and edibles. With “edible” in its name, how ...

The Trump tariff situation is in constant flux, creating uncertainty that spells doom for any growth in US ad spending this year.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Take Formula One, the fast-growing car racing sport popularized by a Netflix documentary series, “Drive to Survive.” There’s also an Apple film called “F1” coming out in June. But even Formula One, ...

Forecasters expected tariffs would impact advertising growth before we knew how steep these tariffs would be. Now that we ...