In 1960, a professor at Michigan State named E. Jerome McCarthy introduced a concept he called the “Marketing Mix.” He proposed that marketing was governed by a set of interdependent variables—Product ...
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The 4Ps of Marketing: Price: It Captures the Value
The 4 Ps of marketing, Product, Price, Place, Promotion each signify a different area that marketing focuses on. In this video we talk about the concept of price and value and how we determine how the ...
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