Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will ...

Few holiday images feel as familiar as the man in the bright suit who slips into chimneys every December. The version most ...

The success of a movie hinges on several factors: the size of its budget, name recognition of its stars, capitulation to foreign powers, etc. But the marketing campaign cannot be overlooked. A great m ...

The 2025 edition of our Music Marketing Campaigns of the Year report contains details of the year’s best campaigns from all ...

Get the latest on American Eagle Outfitters, Inc.'s Q3 earnings, market volatility, and growth outlook. Click for more on AEO ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its service capabilities to incorporate advanced ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

An unearthed 20-year-old article reveals Sam Raimi’s first Spider-Man movie received a generous marketing campaign from its ...

Editor's Note: This story was originally published in 2024. Target is turning heads this holiday season with its unconventional marketing campaign featuring a "weirdly hot" Santa Claus named Kris. In ...

Vermont Business Magazine U.S. Senator Peter Welch (D-Vermont), a member of the Senate Judiciary Committee, called on the Inspector General of the U.S. Department of Homeland Security to investigate ...