Psychology provides useful measurement tools for examining behavior that are often adopted in the real world. The Implicit Attitude Test should not be one them.

After decades of relative methodological stagnation, language attitude research is witnessing an influx of new experimental methods originally developed in social psychology. One such measure is the ...

Nonetheless, the idea is to illustrate some critical points. The IAT is an indirect test, it is designed to reveal personal “ unconscious ” attitudes or personal unconscious beliefs.