AI can save thousands of dollars worth of tedious tasks, Paramount gets a knockout UFC deal, OpenAI releases GPT-5.

AI automation is changing B2B marketing. Aviatrix's CMO explains how his team uses LLMs and focuses on creativity and empathy in their content.

Association media provides permission-based, first-party audience signals that outperform third-party data by offering context-rich, trust-driven engagement for B2B marketers seeking better campaign ...

Instead of heading straight to search engines or downloading content, buyers are now turning to AI for vendor comparisons, ...

Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster. The post Why AI-powered relevance is replacing ...

Google Ads captures demand, LinkedIn Ads generates it. Here's how to map each channel to your funnel and maximize paid media ...

Now in its 11th year, the Festival of Marketing returns with a line-up of global B2B marketing leaders, including speakers ...

The U.S. digital advertising is projected to reach $300 billion by 2028, according to Emarketer. Although B2B buyers increasingly use digital touch A survey of B2B marketing leaders from Madison Logic ...

Read through our blog on 2026 budget planning which covers everything from trends to look out for to training priorities and ...

Almost nine in 10 marketers believe strong brands have pricing power, yet only 40% are able to draw a line between equity and driving a premium.

For legal marketers LinkedIn remains a valuable social media platform in the toolbox. And despite the buzz around newer ...

With B2B influencers on the rise, experts in the region advise marketers to prioritise trust and credibility over visibility and metrics. Meanwhile, an emerging business to human (B2H) trend is ...