Piecing together a complex multichannel marketing strategy can feel like trying to solve a puzzle where the picture keeps changing. When the goal is to build recognition of a new brand among target ...

Have you ever wondered why some brands seem to be everywhere in your digital experiences? Whether you're scrolling through your social media feed or browsing websites, these brands often appear, ...

In today’s competitive world, a particular product can gather bigger market share for itself only if it has something known as brand recognition. After all, why would one customer prefer a particular ...

We asked the marketing agency behind Gap's 'Better in Denim' campaign—featuring Katseye—about that American Eagle ad.

The University of Alabama at Birmingham (UAB) is facing mixed reactions after unveiling a new visual identity, including a ...

Madison Avenue may finally have found a way to estimate what a brand’s appearance in a Hollywood film or television show is worth. Brand Advisors, a new entity formed in part by independent finance ...

Healthcare leaders tend to be very internally focused and for all the right reasons. But even when we’re doing very well performance-wise—with all the right metrics moving in the right direction—we ...

The new BrandZ Most Valuable Global Brands 2024 report from Kantar ranks the top brands on the planet based on multiple factors, including customer sentiment and financial data on the companies. It's ...

NVIDIA Corp NVDA has surged past a $3 trillion market cap, but it has some distance to cover as far as brand recognition is concerned. According to a consulting firm, Apple Inc., Microsoft Corp., ...

Victoria Security, one of the leading providers of security services in Georgia, has recently been honored with the prestigious Golden Brand award in the “Security Services” category. The company ...