Cracker Barrel’s latest attempt to address the controversy over its redesign ignited more backlash after a new statement was released on Monday. "If the last few days have shown us anything, it’s how ...

Cracker Barrel is under siege by an activist investor who smells blood after the country restaurant chain’s logo fiasco. The owner of Steak ‘n Shake, Sardar Biglari, is contesting the re-election of ...

Cracker Barrel investors are still taking a cautious tone despite the restaurant chain’s mea culpa on Monday over its brand remake, which was quickly labeled woke, alienating core customers. Shares ...

Cracker Barrel suffered a hit to sales after it unveiled its “woke” new logo – which faced heated backlash from customers online and even President Trump. Starting Aug. 19, the day after the logo was ...

Cracker Barrel leaders said they expect a traffic slump heading into the rest of 2025 due to their viral logo change. Traffic for the first half of August was down approximately 1%, Craig Pemmelis, ...

Cracker Barrel will return to its “Old Timer” logo, the American restaurant chain announced Tuesday, reverting to the previous logo after a minimalist redesign received widespread backlash, including ...

Cracker Barrel said Tuesday it would drop plans to remodel its restaurants to give them a brighter and more modern feel, another rollback in a whirlwind few weeks of controversy for the restaurant ...

Customer visits to Cracker Barrel fell after intense backlash to its proposed logo change and renovations, the company said in its earnings call Wednesday, and it expects a continued decline in the ...

Following criticism from fans regarding the change to its popular "Old Timer" logo, Cracker Barrel is now facing heat from investors and even a competing executive, who is responsible for a billboard ...

Cracker Barrel has long been known for its combination of rustic charm and country dishes like biscuits and gravy. But its new CEO said that the old approach isn't working any longer — and she's ...