In the digital age, email marketing continues to be a cornerstone of communication strategies for publishers. It provides an ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Open. Click. Buy. It may soon be that easy. Email marketing, once a ...

Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

HubSpot reports that brands should enhance personalization using AI to meet rising customer expectations and strengthen ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

When it comes to email marketing, personalization has always been a top priority for brands. After all, our inboxes are consistently flooded with offers, most of which have nothing to do with our ...

Marketers are putting significant effort into using their subscriber data to make their campaigns significantly more individually relevant. Email personalization has been a major priority for ...

Email personalization is a frequently discussed topic in today’s marketing landscape, and with good reason. There is no question personalizing communications to buyers has become critical. Today’s ...

Personalization is often discussed as if it were second nature to marketers. But when asked to grade their efforts, only 6% give themselves an A, and 29% a B, according to 2018 Trends In ...

New York, Aug. 11, 2021 — Dynamic Yield, the Experience Optimization platform, today announced the launch of “Experience Email” – a unified personalization solution allowing marketers to create fully ...

Email marketing is famous, but it is never easy. It follows proper measurements such as email writing, mismanagement of customer data, and more. Marketers are implementing the appropriate measures for ...

What exactly does "email personalization" mean? For some brands, it means including first name in an email. For others, it's about providing customized product recommendations. And for some brands, ...