Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a shift toward video-driven ...

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to ...

Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms ...

Google Ads has become more of another game with AI running the show in the background. The agencies that took hours to optimise bids and keywords now use smarter tools that learn, adapt and optimise ...

Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting ...

Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions. There are a few new options Google is testing, including promotion mode, ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has implemented advanced artificial intelligence technology ...

You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ...

Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer brand-safe creative. AI Max for Search is globally available in beta.

Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly ...