'Sonic Logos' may most commonly be associated with text notifications, and the turning on of computers, but the reality that this kind of audio branding is prevalent throughout almost every commercial ...

Ice cream brand Magnum has released an immersive new campaign that makes ingenious use of sonic branding. Capitalising on the iconic cracking chocolate sound associated with its sweet treats, the ...

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In a previous column I wrote about why sonic branding, or associating brands with sounds, has grown in importance. As I’ve continued to study the benefits of associating brands with sounds, I am ...

A great deal of research underpins the effectiveness of sonic branding when it’s done well, and a great many examples of successful sonic branding exist. But for marketers, the process behind the ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...

Using audio to cement a marketing message is as old, at least, as the jingle itself. But in an era when every touchpoint is a marketing opportunity and sound is everywhere, the idea of having a ...

Sight is a powerful sense, but sound can be even more powerful. And in marketing, sound is being used more and more in branding campaigns as a way to reach consumers through their computers, MP3 ...