Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Find out what banner ads are and how they work. Explore examples and best practices for using banner ads effectively.

Banner ads introduced the concept of tracking user interactions. Clicking on a banner ad became the first measurable action that allowed advertisers to gather insights about user behavior. This data ...

When these ads play, the progress bar turns yellow and the Now Playing controls are greyed out. In an attempt to pack in even more advertising, it seems YouTube Music is testing a new banner ad.