KiKi, the newly introduced brand mascot for Keeta, aims to create an enduring connection between the delivery platform and ...

After 26 years in this industry, I realised I no longer wanted to sell noise. Marketing had become too loud. Too fast. Too ...

FCB New York developed the platform idea, creative strategy, and global TVC and VOD. FCB London led on social, radio, and ...

Horizon Holdings' Mazen Jawad said, "Horizon FCB in the MENA region remains strong and continues as is" despite the Omnicom ...

The first iProspect digital campaigns for Seddiqi Holding are set to launch in December 2025 to drive measurable outcomes.

Anisha Sagar calls for a shift in mindset where the CMO and CFO learn about their respective roles and establish a shared ...

While foundational concepts like scenario planning and setting communication protocols are universal necessities, it is the content of the scenarios that must be localised. It is essential that crisis ...

Founded by luxury insider Yasmine Badri, BYSELECT* intends to blend cultural intelligence with creative strategy.

ICONS. by CRUSH will be a curated division representing world-class artists, speakers, creators, leaders, athlete and ...

Designed to future-proof talent, Potentialis aims to offer Publicis Groupe Middle East's teams confidence, structure and ...

Women’s sport is becoming a brand-building arena defined by cultural momentum, and marketers are leveraging this ‘untapped ...

Audiences in 24 Middle East and North Africa (MENA) markets can watch the FIFA Arab Cup Qatar 2025 for free as beIN SPORTS ...