The fight for voters’ attention no longer happens through cable boxes. It happens on streaming platforms, mobile devices and ...

A new paper underscores the emerging threat AI poses to a pillar of modern data collection and public opinion research.

Mellman played a leading role in the campaigns of 30 U.S. senators, a dozen governors and more than three dozen members of ...

The ability to shape what appears in AI-generated summaries is becoming as important to message discipline as earned and ...

Starting this year, The Reed Awards has new categories to honor public service and awareness campaigns and brand-led impact ...

For the first time, the Reed Awards will feature a set of categories with regional designations for firms at the state and ...

The Reed Awards are where the most innovative, influential, and creative campaigns in advocacy, politics, and social impact ...

The projected ad spending means that 2026 will look more like a presidential election year than a midterm cycle.