Data analytics and advisory firm Escalent has created an AI-led behavioural science model to produce behaviour change ...

Television audience measurement body Barb has appointed RSMB to build a new analytics system to support campaign planning and report on linear and video-on-demand (VOD) services.

Research data and fraud prevention business Rep Data has secured growth investment from private equity firm Mountaingate ...

Christina Tarbotton reflects on why awareness of research as a career is so low, and hears from others about their ...

Market research consultancy Alter Agents has appointed Matt Kischer-Sallman as research director and Jess Largent as senior ...

Ipsos has extended its AI advertising testing tool, Creative Spark AI, to 24 countries, including India, Australia, Japan, ...

What are brands doing to help counter the growing wave of male toxicity among Gen Z? That was the question put to market ...

Researchers should know more about how the brain works to help them influence the decisions of consumers, according to Market ...

The workforce survey for the UK's advertising and marketing industries, the All In Census, is taking place today (Wednesday ...

Employee confidence in the US dropped to 44.4% in February, according to a monthly index from employee website Glassdoor – ...

It would be dangerous to see synthetic data and AI as “escape routes” from data quality problems in the market research ...

The drive for a business to become more customer-centric should not just be the focus of insights and marketing teams, but ...