Blue Origin has launched its New Shepard rocket—a reusable sub-orbital rocket used for space tourism—27 times. It's named after Alan Shepard, the first American in space. Bezos flew in New Shepard on July 20, 2021, crossing the Kármán line, the dividing line between Earth’s atmosphere and outer space.

Blue Origin scored a major win with its New Glenn rocket launch, but SpaceX still leads the space industry with a Falcon fleet and upcoming Starship.

Flawed rocket launches by SpaceX and Blue Origin still leave both companies in position to dominate the space sector.

While Jeff Bezos has spent $14 billion to achieve his first space launch, his billionaire rival has built a thriving business, mostly with other people’s money.

Shrugging off bad weather, Jeff Bezos' Blue Origin launched its powerful New Glenn rocket on its maiden flight early Thursday, lighting up a cloudy overnight sky as it climbed away from Cape Canaveral in a high-stakes bid to compete with Elon Musk's industry-leading SpaceX.

Jeff Bezos’s Blue Origin launched its New Glenn rocket into orbit early Thursday, in a critical milestone that comes some 25 years after the billionaire founded the company with the goal of reducing the cost of access to space.

Blue Origin, the rocket company Amazon billionaire Jeff Bezos founded, notched one of the most substantial successes in its history on Thursday: sending a rocket to orbit.

The uncrewed New Glenn rocket took off at 2:03 a.m. EST from Complex 36 at Cape Canaveral Space Force Station, Blue Origin said.

Founded 25 years ago by Bezos, Blue Origin has been launching paying passengers to the edge of space since 2021, including himself. The short hops from Texas use smaller rockets named after the first American in space, Alan Shepard. New Glenn, which honors John Glenn, is five times taller.

NASA announced Tuesday it may turn to Elon Musk's SpaceX or Jeff Bezos's Blue Origin to help reduce the soaring costs of returning Martian rocks collected by the Perseverance rover to Earth.

Handout/NASA/JPL-CALTECH/AFP NASA announced Tuesday it may turn to Elon Musk's SpaceX or Jeff Bezos's Blue Origin to help reduce the soaring costs of returning ...

Years in the making with heavy funding by Amazon founder Jeff Bezos, the 320-foot rocket carried an experimental platform designed to host satellites or release them into their proper orbits.