Mattel has honored Alicia Keys' musical success and cultural impact with her own one-of-a kind Role Model Barbie Doll made in her likeness.

Robbie Brenner and a team of Mattel executives made the trek to the Sundance Film Festival. For five days, they braved thin ...

Love Barbie? From her immodest beginnings to her presidential ambitions, these are some of the most interesting and fun ...

Mattel Films made a huge splash in 2023 with Barbie , turning a plastic doll into a billion-dollar cultural phenomenon. But ...

While it's only a coincidence Women's History Month and Barbie's birthday coincide, it's true that Barbie has influenced ...

Carey and Olympic teammate Jordan Chiles of Vancouver have Barbie dolls made in their likeness by Mattel as a part of a ...

Mattel revealed a new line of fully customizable Barbie dolls at this year’s Toy Fair. Retailing for $100, the Barbie Basics: ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

National Barbie Day celebrates the creation of Barbie, one of the world’s most iconic and recognizable dolls, and has since become a symbol of fashion and women empowerment.

For the Barbie Role Model dolls, Mattel honors 17-time Grammy award-winning singer Alicia Keys and her recording and mix ...

How many phases is that? Bolstered by the success of the Barbie movie, Mattel is ready to turn all its toys into tales for the young and old. And while nostalgia is on their side, to a degree ...