Rolex’s Certified Pre-Owned programme quadrupled its reach in 2024 with the network of approved retail partners expanding ...

Now though, there’s another option. Rolex has announced the creation of a certified pre-owned retail channel, where second-hand watches are bought from owners, checked for authenticity ...

Some luxury watch brands operate their own certified pre-owned system. Rolex runs such a system through several retailers, like Goldsmiths. Rolex explains how the system “vouches for the authenticity ...

If you’re looking to add a pre-owned Rollie to your wrist, now could be the best time in recent years to buy one. Sought-after, pre-owned Rolex prices dropped about 5 percent over the course of ...

This has led many brands to attempt to and take back control of their watches once they are out in the market. BRANDS LEADING THE CHARGE Rolex launched its certified pre-owned plan in late 2022 ...

retailers like Watches of Switzerland, and even Rolex’s own certified pre-owned program (and its wholly owned retail subsidiary, Bucherer-Tourneau).

“I think that long term, it could result in greater demand for pre-owned Rolex watches as their value proposition becomes stronger,” he said. Rolex is celebrating the 100th anniversary of the ...