“Brands don’t necessarily need the biggest official rights to win, but you do need a strategy that matches the market,” says Bob Lynch, founder and CEO of SponsorUnited. In other words, rights matter, ...

From ten-minute real estate lectures in 1922 to six-second audio stings, the radio ads have been among one of the most memorable jingles, that we still remember.

There was a time when celebrities were integrated more deeply into brand narratives, inhabiting distinct brand worlds rather ...

Celebrity-led advertising in India has become a predictable dance: star walks in, camera follows, product appears, logo exits. Rinse and repeat ...

Pepsi Prebiotic Cola, available in Original Cola and Cherry Vanilla, contains three grams of prebiotic fiber in each 12-ounce can.

Pepsi has released its new prebiotic cola nationwide as the beverage giant competes in the fast-growing prebiotic soda ...

It's a new cola era for PepsiCo.