Nikki Hauser is an Emmy-nominated journalist who tells all kinds of stories, with a focus on health breakthroughs and memorable features. Nikki joined NewsChannel5 as a reporter in October 2023.

Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...