Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. The fragrance category represents an opportunity to capitalize on ...

UnitedHealthcare has unveiled a direct-to-consumer portal for commercial members to buy additional benefits that may not be ...

Correction, Sept. 9: The list price of Zepbound has been revised from an earlier version of this article. Eli Lilly’s decision to sell its obesity drug Zepbound directly to patients for $499 per month ...

AstraZeneca (AZN) stock is in focus as the firm launches direct-to-consumer platform, AstraZeneca Direct, to offer brand-name ...

President Donald Trump’s administration on Tuesday rolled out a memorandum aimed at limiting direct-to-consumer advertising for pharmaceuticals, with one senior administration official indicating that ...

U.S. pharmaceutical company Bristol-Myers Squibb will cut prices to eligible U.S. patients for blood clot treatment Eliquis ...

Hims & Hers Health's ads have been getting attention from the Trump administration. President Donald Trump's administration on Tuesday rolled out a memorandum aimed at limiting direct-to-consumer ...

The Trump administration is exploring the creation of a government website to connect patients directly with pharmaceutical companies offering discounted prescription drugs, according to people ...

The Trump administration is planning to ramp up oversight and enforcement of direct-to-consumer prescription drug advertising, but will stop short of an outright ban. President Trump on Tuesday signed ...

In 1962, the Congress vested the Food and Drug Administration (FDA) with the authority to regulate prescription drug advertising. These advertisements can mislead the public about the risks and ...