In the creative industry (think marketing, advertising, branding, and PR agencies, among others), two key roles often shape the outcome of a project: the account manager and the project manager.

Guiding a tech project from start to finish entails staying on top of seemingly endless details, decisions and data (and sometimes, detours). From making sure progress is achieved on time and on ...

For decades, creative roles dominated marketing hiring. Agencies were structured around them, and success was measured by ideas generated. That model is now being dismantled.

Curious how creativity navigates tight deadlines and high expectations? A recent panel I moderated in Los Angeles, featuring Emily Bavaro from the Project Management Institute, Betsy Mraz from ...

A PM by many names is a rose just the same. Maybe that’s what Shakespeare would have said had he been looking at today’s job descriptions. But alphabet characters aside, what actually separates the PM ...

Emergent Method has announced that experienced creative leader Brian von Schulz has joined the firm as creative manager, deepening the ...