“It’s not superfluous to the product,” Mr. Mears said. “If you’re a company that makes shampoo, your product lives or dies by efficacy, and the storytelling is superfluous. The efficacy of a fragrance ...

Merian O, Bounce Curl: Bounce Curl is a science-backed hair care brand that creates high-performance, patented products ...

This make-up set from Benefit includes the bronzer that Molly-Mae has been using for years - and it's now available for half ...

Christmas may be the happiest time of year but the weeks leading up to it can be stressful trying to work out the best ...