Profitable Customer Value (PCV) refers to how much profit your customers generate due to marketing. This is the measurable business value you create by acquiring, retaining, or expanding customers. It ...

Beehiiv is the newsletter platform I’ve used for over a year and a half because their data shows you exactly what’s working. Get 30% off three months. ━ I sat down with Neville Medhora, one of the ...

Generating funny captions seemed unlikely, so Hessel and his collaborators designed a benchmark challenging models to match a caption to its corresponding illustration, distinguish a finalist from a ...

Tilly Norwood—an AI-generated ‘actress’—may be new, but the idea of replacing moody actors with automatons isn’t. Acting skills are optional in mass entertainment. On the other hand, Elon Musk’s ...

Break down even the most complex formulas! Learn the mindset and steps to truly grasp any math expression, no matter the level.

Virtual particles may not be real, but they help physicists track how forces move, and allow for incredibly precise measurements in particle physics.

It rains on the sun, and thanks to researchers at the University of Hawaiʻi Institute for Astronomy (IfA), we finally know why. Unlike water that falls from the sky on Earth, solar rain happens in the ...

Oregon scientists used human skin cells to create fertilizable eggs, a step in the quest to develop lab-grown eggs or sperm to one day help people conceive.

Previous research suggests that brown dwarfs should contain phosphine—which forms when phosphorus combines with hydrogen—given the conditions of their atmospheres. But past observers failed to find a ...

On the night of Oct. 5 to 6, 1923, Edwin Hubble discovered a new star — and revealed the utter vastness of the universe. Hubble was looking at the cosmos with the 100-inch Hooker telescope at the ...

Physicist Arvind Murugan earns Schmidt Science Polymath award for work at intersection of physics, biology, computation and materials science ...

This is an amazing discovery for the potential habitability of the moon’s ocean. The Cassini observations have shown that Enceladus has a deep ocean, it has hydrothermal activity, it has chemistry, ...