KBP Brands turned to Vibes to boost consumer engagement, increase in-store traffic and grow loyalty at its KFC restaurants through the delivery of timely, personalized messages.

“We’re excited to help KBP Brands extend engagement with KFC customers in a personal, connected and authentic way,” said Alex Campbell, CIO and co-founder of Vibes. “Mobile offers one of the fastest ...

KBP Brands, a major KFC franchisee, is launching an SMS program at 847 KFCs in 28 states, giving the operator the ability to text deals and promotions to its customers, according to a press release ...

KFC is giving away free chicken buckets to customers who order online as part of a limited-time promotional campaign.

KFC India has partnered with PivotConsult, the martech arm of Havas company’s PivotRoots. According to the company, the partnership aims to enhance customer life cycle and optimise lifetime ...

Like all fast-food companies, KFC, home of the eight-piece chicken bucket, may not be widely associated with positive health outcomes. But Andrea Zahumensky said her experience as the brand’s chief ...

SAN FRANCISCO and BENGALURU, India, April 27, 2021 /CNW/ -- Algonomy, the leader in Algorithmic Customer Engagement (ACE) solutions today announce ...

KFC, which ranks fourth in our 2008 Brand Keys Customer Loyalty Engagement Index of Quick Serve Restaurants, trailing McDonald’s, Quiznos/Burger King and Wendy’s, is looking to make some really ...

McDonald's CorporationMCD continues to lean into its digital and loyalty capabilities as a core pillar of the growth strategy ...

At KFC, we have a saying that "the customer experience will never exceed the employee experience." So, we really look at creating digital solutions that make employees lives easier and rewarding and ...

Additionally, KFC's agency, Capillary Technologies, was also recognized as the Relationship Marketing Agency of the Year at the Loyalty & Engagement Awards 2014 for its work. "Consumers are more ...