Sales are surging for Pop Mart’s popular toy, which has gained fans thanks to its design and clever marketing.

LABUBU, the mischievous, wide-eyed creature from Chinese toymaker Pop Mart, has become a cultural sensation. Posts flooded ...

Chinese toymaker Pop Mart has temporarily suspended offline sales of its popular Labubu plush dolls and keyrings at all ...

As Chinese companies ponder how best to market their products internationally, the example set by Pop Mart - the Beijing-based brand behind the viral Labubu toy - has been praised by the country's ...

Labubu’s global popularity highlights how brands today use a mix of artificial scarcity, influencer-driven social media ...

Labubu is a sharp-fanged but cute little monster often sold as a plush clip-on charm for handbags. He has attracted ...

Discover the mysterious and mischievous Labubu doll that has taken the internet by storm with its unique charm.

The small "Labubu" furry dolls, featuring quirky monster characters, from Chinese toy retailer Pop Mart are drawing huge ...

Wang Ning, the founder and CEO of Pop Mart International Group, has become one of China’s top ten richest individuals, ...

Blind box’ toymaker Pop Mart, known for its wildly popular and quirky Labubu character, opened its first jewellery store in Shanghai on Friday. The new concept store, named Popop, features accessories ...

"Blind box" toymaker Pop Mart, which has seen frenzied sales worldwide for products related to its ugly-cute Labubu character ...

Discover which celebrities are carrying which Labubu dolls, from Dua Lipa’s chrome monster to Rihanna’s pink plush.